For anyone who has ever wondered why suspension bridges don't collapse under eight lanes of traffic, how dams hold back-or give way under-thousands of gallons of water, or what principles guide the design of a skyscraper or a kangaroo, this book will ease your anxiety and answer your questions. J. E. Gordon strips engineering of its confusing technical terms, communicating its ...(展开全部)

詹姆斯•爱德华•戈登（1913–1998） - 毕业于格拉斯哥大学造船专业，材料科学和生物力学研究领域的先驱者之一，他的三本结构和材料方面的普及读物影响深远，本书即为其中之一。他的作品被翻译成多种文字，并进入中学和大学教材。《泰晤士报》称他是“材料科学的先驱之一”，他的书“文学造诣颇高，专业人士和学生都会有兴趣”。

"Whatever goes up must come down" does not, fortunately, apply to most of the structures in today's world. In fact, whenever a building, a bridge, a tunnel, or a dam collapses nowadays, it is front page news and often the beginning of a hunt for clues and culprits as fascinating as any detective story. In this book, two of the world's premier structural engineers take us on a j...(展开全部)

A useful scientific theory, claimed Einstein, must be explicable to any intelligent person. In Deep Down Things, experimental particle physicist Bruce Schumm has taken this dictum to heart, providing in clear, straightforward prose an elucidation of the Standard Model of particle physics-a theory that stands as one of the crowning achievements of twentieth-century science. In ...(展开全部)

This is Chinua Achebe's classic novel, with more than two million copies sold since its first U.S. publication in 1969. Combining a richly African story with the author's keen awareness of the qualities common to all humanity, Achebe here shows that he is "gloriously gifted, with the magic of an ebullient, generous, great talent." -- Nadine Gordimer

Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumers experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows h...(展开全部)

Technology has made us healthier and wealthier, but we aren't necessarily happier in our zealously engineered surroundings. Edward Tenner is a connoisseur of what he calls "revenge effects" - the unintended, ironic consequences of the mechanical, chemical, biological, and medical forms of ingenuity that have been hallmarks of the progressive, improvement-obsessed twentieth cent...(展开全部)

More than two million copies of Things Fall Apart have been sold in the United States since it was first published here in 1959. Worldwide, there are eight million copies in print in fifty different languages. This is Chinua Achebe's masterpiece and it is often compared to the great Greek tragedies, and currently sells more than one hundred thousand copies a year in the United ...(展开全部)

More than two million copies of Things Fall Apart have been sold in the United States since it was first published here in 1959. Worldwide, there are eight million copies in print in fifty different languages. This is Chinua Achebe's masterpiece and it is often compared to the great Greek tragedies, and currently sells more than one hundred thousand copies a year in the United ...(展开全部)

In this new edition of the highly regarded Why Don't Students Like School? cognitive psychologist Daniel Willingham turns his research on the biological and cognitive basis of learning into workable teaching techniques. This book will help you improve your teaching practice by explaining how you and your students think and learn. It reveals the importance of story, emotion, mem...(展开全部)